NFT DROP Marathon X Blankos: Can The Marathon Continue Without The Culture?


In NFT news


Marathon clothing brand has partnered with blankos and dropped an NFT


Now we all know Nipsey was super innovative and always believed in ownership


But based on the roll out of the NFT was this really for the culture ? Let’s take a look


So the first time blankos mentioned the drop on their feed was on November 13 ( about 10 days before the drop )


But the marathon brand didn’t post about it on their feed until 3 days before


Now I know most people don’t believe in full out roll outs anymore BUT


When you are marketing to consumers who are unfamiliar with the product it’s important to


1. Educate- a key component many NFT drops are missing


2. Give them notice


If not you will have comments like the ones I saw “ what is this? “ “ how do we buy it?”


Based on comments I know many of the supports were left out of this NFT drop and still don’t even understand NFT


While others profit off of our culture


So how do we fix this? Moving forward those dropping NFTs really need to get with a strategist ( like me ) to help develop a rollout that includes education


P.S. interested in getting help with marketing your NFT drops? send an email to afrance@anfconsultants.com


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