The 3 C's of Creating Exposure for your Brand
Creating exposure for your brand is one of the key ways to monetize off of your content. The great thing about creating the right exposure for your brand is that the companies you want to work with will start reaching out to YOU. Here are three components to have brands knocking at your door wanting to give your their money!.
This is really important, especially for people just starting out and are still trying to grow their following. When you post consistently people will start to look out for your post, and followers become unconditionally trained to look for YOUR content at a specific date and time. Thankfully with the analytics that are built into social media platforms you do not have to guess the time or date that gets the most engagement by posting at random times. Look at the times that you get the most engagement and stick to posting at that particular time.
When followers and brands observe you posting consistently they know that you are trying to develop a social media presence that is here for the long haul. People will post a photo once or twice tagging a particular brand or company hoping they notice and will send them free stuff ( or pay them). Because of this brands tend to only reach out to influencers who have posted their brand or product consistency over time. This way they can sift through the opportunist vs. the ones who are trying to develop a lasting social media presence.
There are tons of people trying to become influencers on social media, if you slack in your consistency of posting, you will lose the engagement from your followers and another influencer will gain that engagement.
Collaborate Collaborate Collaborate!!!! As an influencer your reach only goes so far, lets be honest. Why wouldn't you want to reach a entirely new market of people for the free?? Collaborating with other influencers or creatives can gain exposure for your page that it may have not previously been able to reach. Also, different influencers attract different brands based on what that particular brand is looking for. If another influencer post a collaboration you did with them on their page, you will get exposure to other brands that you wouldn't have had access to by just posting on your page.
Now, when I talk collaboration I don't mean use bigger influencers to get exposure or just work with anyone who contacts you to do a collaboration. Make sure you do your research to make sure the influencer is in line with the brand and exsposure you are trying to attract. You don't want to let one collaboration mess up your entire image as an influencer.
One of the key components of being a successful influencer is creating HIGH QUALITY content. I know this would seem like an obvious point, but this is something that really holds people back from gaining exposure from major brands. One of the ways to great good content is figuring out your target audience, but that is a topic we will get to in a later blog post.
There are a few things that you can do to ensure your content will get the exposure that it needs to get the attention of major brands:
Post High Quality Photos- Now, I am not saying that you have to purchase a $500 camera to get high quality photos. Just make sure that they are clear, crisp, and you have proper lighting.
Make your Content Clear- Whatever type of post you are posting on your platform, make sure the message is clear that you are trying to express, one of the ways to do this is, is making sure your caption does not leave the person reading it having to ask addition questions( unless the intent of the post is for them to ask questions in the comments below)
Use Proper Hash Tags- Using super broad hash tags such as natural hair, is not going to get the attention of the brands you want to work with. Make sure to use hashtags that are specific to your post, but that are not over saturated with a million other post. If the hashtag has over a million post on it you probably want to stay away.
Post Content that is relative to your page- Alot of influencers want to work with so many different brands that they post content that has their page all over the place. Pick one central theme of your page and stick to that, whether its make up, sports, self care etc. You want to make sure you are attracting the right followers and brands to your page that are within the theme of your page.
One of the biggest struggles with content is trying to figure out what to post, we have all had content block at one point or another, I have created this FREE check list to help you with this! just