What is the 2.5 second rule you ask? ( no it doesn't have anything to do with food) That is how long it takes for someone to decide if they are going to follow your page..THINK ABOUT IT How long does it take for your to scroll up and down the page to decide if you want to follow someone? A few seconds right? That is why it's super important to make sure the structure of your profile is in line to attract your ideal client You would be surprised how something as a simple as on